More detail is better when it comes to environmental claims, according to new guidelines issued by the Competition Bureau and the Canadian Standards Association.
The groups detail the guidelines in Environmental Claims: A Guide for Industry and Advertisers to help companies avoid misleading and false statements.
The overall message is to avoid vague, general terms and instead focus on detailing specifics about products. The guide discourages the use of "green," "environmentally friendly," "all natural" and "eco" since, when used alone, they have no specific meaning. Claims should only be made when they can be substantiated and verified with supporting information.
When indicating a product is recyclable or contains recycled content, a product should not only have a symbol for recycling, but also information on the percentage of recycled content and if only certain parts of it are recyclable.
See full Article.
Posts
