Toyota motors into first place in Reputation Institute's annual Global Pulse 2008 Study. The study measures the overall respect, trust, esteem, and admiration consumers hold towards the largest 600 companies in the world. Governance and citizenship combined account for more than 30% of a company's reputation.
Toyota, the international car company currently celebrating its 50th year in the U.S., has earned the highest reputation ranking in Reputation Institute's Global Pulse 2008, its third annual survey measuring consumer perception of the world's largest corporations. Toyota led the pack and was followed by Google, Ikea, Ferrero, and Johnson & Johnson, rounding out the top five. "Of the top 200 companies measured in 27 countries, all earned Global Pulse scores significantly above the global mean of 64.2," says Kasper Nielsen, Managing Partner of Reputation Institute (RI) a global, private advisory firm specializing in corporate reputation management.
The Global Pulse 2008 study measures the overall respect, trust, esteem, admiration and good feelings consumers hold towards the largest 600 companies in the world.
Other highlights from Global Pulse 2008 include:
* Toyota is the only car company in the top tier of reputation leaders and is followed by Volvo Bilar in the 30th spot.
* Two U.S. companies, Google and Johnson & Johnson, notched top 5 rankings.
* Food-related companies dominate the world's most respected top 10.
* Consumer and tech product companies enjoy the best reputations followed by pharmaceutical companies, conglomerates, raw material manufacturers and airlines.
* The largest gains in reputation from the previous years' study were in the information/media and computer sectors, where companies like Infosys Technologies (India), Sharp Corporation (Japan) and Xerox (U.S.) rose in the rankings between 2007 and 2008.
* Cracking the global top 10 this year is Denmark's diabetes drug specialist Novo Nordisk, Mexico's food retailer Grupo Bimbo, and Switzerland's food giant Migros.
* Making a big jump in rankings this year were China Faw Group Corp, Norway's Coop, Canada's Sobey's, and Japan's AEON
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