Last week, I stood beside a huge smelly pile of Italian trash that was waiting to be incinerated - a pile overflowing with plastic bottles and bags, old newspapers and magazines. The detritus of modern life, yes. But most of these things didn't have to be there. They could have been recycled instead.
In most of the developed world, politicians and scientists have been talking about recycling for a quarter century, and yet progress remains slow. And while people have little say over whether the electricity that is delivered to their home is generated by coal, oil or wind, they have far more control over how they shop and dispose.
The British Local Government Association annual recycling survey, released last week, found that 38 percent of the packaging in a typical household's grocery basket could not be recycled, just a 2 percent improvement from last year.
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