There’s a green buzz in the air again and even though the debate is somewhat fledgling, it already seems like much has changed. Where before the expectation was that green individuals would pressure companies to change, it appears to me that the reverse is beginning to take hold.
Uncertainty around the economy, house prices and job security has kicked the ball firmly back into the corporate court.
As one of the highest profile accountants in the sustainability debate told me this week, these factors – and, perhaps most importantly, a lack of government leadership and clarity on the issue - has already caused a consumer greenlash.
So it begas the question: Will companies respond?
Well, if they don’t, my concern is that unless tangible progress is made on the corporate front, cynicism will set in there too.
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