The air show here can often feel like aviation’s World Cup, with makers of jet fighters, commercial aircraft, helicopters and private planes from around the globe vying for bigger-faster-stronger bragging rights.
Aircraft makers are trying to bolster their green credentials. Boeing’s exhibit features algae, a possible feeding ground for a fuel substitute.
But the high price of oil has led to a new marketing approach this year, and there is a ready audience for it, as fuel costs have hurt airlines around the world, including Delta and American, which reported steep quarterly losses Wednesday .
Manufacturers are trying to bolster their green credentials by playing down the importance of speed and lauding initiatives to reduce the environmental impact of flying, as well as the cost.
See full Article.
Posts
