In its drive to go green, the technology industry has so far focused mainly on big targets like corporations and especially computer data centers, the power-hungry computing engine rooms of the Internet economy.
Next come the hundreds of millions of desktop and laptop personal computers in households worldwide.
Microsoft, the nonprofit Climate Savers Computing Initiative and a start-up called Verdiem are combining to put a spotlight on the energy-saving opportunity in PCs, and distributing a free software tool to consumers to help them do it.
The potential savings in both dollars and pollution is huge, analysts say, when the estimated one billion PCs in use globally are taken into account. The research firm Gartner estimates that 40 percent of all carbon dioxide emissions resulting from information technology and telecommunications are attributable to PCs. Data center computers account for 23 percent, and the rest is attributable to printers and telecommunications equipment.
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