Ride Your Bike to Work Day was hardly a rousing success two years ago at Clif Bar and Co., an organic food company in Berkeley, Calif. Of nearly 200 employees -- many active bike riders -- only three cycled in to work that day.
The lack of enthusiasm for the green initiative was a surprise to the human resource team, recalls Jennifer Freitas, HR manager. "Here we are, an organic food and beverage company with an active employee base in an environmentally conscious area of the country, and we can't get our own people to ride their bikes to work one day."
In hindsight, Freitas expresses thanks for that rude awakening: It "rallied us to get serious about going green."
Clif Bar numbers among many companies getting serious about going green. The corporate sustainability movement has gathered momentum and seems poised to gain even greater acceptance. More executives now say sustainability can positively impact their businesses and help achieve strategic goals, according to a 2007 survey of more than 500 executives conducted by Chicago-based accounting firm Grant Thornton LLP.
See full Article.
Posts
