Monday, August 04, 2008

Innovation the CK way


You always know you will be in for an interesting time when you talk to the great management guru CK Prahalad, but I must admit I hadn’t expected to hear the name Euclid cropping up in our conversation.

This was not a case of gratuitous name-dropping. CK, who is professor of strategy at the University of Michigan’s Ross school of business, was trying to explain how all his major publications of the past 20 years have really followed the great mathematician’s example: establish a clear premise that is robust, and then follow the logic of your own argument.

This is what he had done (together with Gary Hamel) with Competing for the Future, with The Future of Competition and The Fortune at the Bottom of the Pyramid.

And this is what has done with his latest book, The New Age of Innovation.

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