The giant wants to sell $20 billion worth of eco-friendly innovations by 2013. But what about those controversial ingredients?
On a prematurely springlike day in Cincinnati, Len Sauers's workday begins as it often does -- with a meeting. On the 11th floor of Procter & Gamble's corporate offices, seven members of its Sustainability Leadership Council huddle around a table in a small conference room. Ten others listen in by phone from P&G offices around the world. The topic at hand is the company's commitment to develop $20 billion worth of "sustainable innovation products" in the next five years, a significant addition to P&G's current $76 billion in annual sales.
"There's no sacrifice required of the consumer, and yet there's this huge sustainability benefit," says Sauers, 49, extolling the virtues of one sustainable innovation product already on the market, Tide Coldwater.
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