Although everyone's talking about going green and reducing their carbon footprints by living, shopping, commuting and working better, the reality may be that most people don’t know much about what being "green" really is.
Brandweek reports on the results of a recent study called Ecopulse, conducted by the Shelton Group: "What it found was a whole lot of confusion. Half (49%) of respondents said a company's environmental record is important in their purchasing decisions. But that number dropped to 21% when consumers were asked if this had actually driven them to choose one product over another. And only 7% could name the product they purchased.
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