How can socially responsible businesses build authentic brands for a more sustainable future? That's the question at the center of a workshop series, "Branding for Sustainability," featuring top executives from Whole Foods (September 22 in Austin), and EILEEN FISHER (October 20 in New York City) along with strategy consultancy SustainAbility and branding agency BBMG.
The first workshop in the series was held today in San Francisco, and featured a conversation with Kindley Walsh Lawlor, Senior Director, Strategic Planning and Environmental Affairs, Gap Inc. Designed for CEOs, CMOs, brand managers, communications directors and CSR/sustainability officers, the informative panels and interactive workshops explore how the latest trends in branding and marketing are advancing corporate sustainability programs, creating opportunities for business innovation and offering new possibilities for triple bottom line value creation.
"Our goal is to spotlight the ideas, practices and possibilities for building and scaling sustainable brands," said Jurriaan Kamp, founder and editor-in-chief of Ode magazine, who is moderating the workshops. "We are creating an interactive forum for business executives to share experiences, insights and opportunities about sustainability and brand value."
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