SUPERMARKETS and other major retailers are pressing ahead with green business practices despite the threat of recession, according to a report published today.
In the study, the Forum for the Future – a sustainable development charity – claims it makes "good business sense" to concentrate on the "green agenda". This is because of consumer pressure for greener goods, the rising cost of energy and other resources, and efficiency savings.
The charity highlights ten business areas – ranging from vision and governance through to products and services and the supply chain – in which companies can improve their sustainability.
The report holds up dozens of firms as leaders in their fields, including tea and coffee company Cafédirect for its "vision and strategy", Tesco for its "green" marketing and the John Lewis Partnership, for improving its supply chain. Other companies praised by the report included the Co-operative Food Group, for the definitions of its ethical policies, and Cadbury for reducing its packaging and cutting its carbon dioxide emissions.
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