IESE Professor demystifies the challenges of managing cultural differences
Cultural differences could play a major role in determining the success of international business managers, according to IESE Prof. Yih-teen Lee, who recently spoke with us about the book La compétence culturelle. S'équiper pour les défis du management international (Cultural Competence: Preparing for the Challenges of International Management), featuring contributions from 18 professors from business schools and universities around the world.
Lee, one of the book's editors, argues that while business people are usually willing and able to adjust to cultural differences on the surface level, for instance when greeting a client or exchanging business cards, business interaction or collaborations often involve something much deeper than surface level knowledge.
Hear full Interview.
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