With scores of "green" and "socially responsible" corporate initiatives announced each day-from Wal-Mart's packaging scorecard to Google's renewable energy project -- you know intuitively that your organization must embrace sustainability.
However, when it comes to tackling issues as vast as global warming and world poverty, it can be difficult to know where to start. Under pressure to act swiftly, your company may have already initiated some sustainability efforts, and may now be struggling to figure out how sustainability can deliver more value.
Indeed, while over 90% of Fortune 500 companies have launched a sustainability initiative in some form, fewer than 50% have developed a sustainability strategy to drive business success. Based on our experience developing strategies for leading Consumer Packaged Goods companies, Archstone Consulting recommends the following approach to launch, formalize, or further develop a sustainability program.
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