Although green issues have moved front and center on the public's radar screen in recent years, senior-level executives at large companies ($1 billion and above) have yet to fully embrace the idea of sustainability, according to a recent survey conducted by Ernst & Young and the Economist Intelligence Unit. These would be the companies with deep enough pockets to support green initiatives, and yet relatively few consider sustainability as a major priority. This may be due, the report states, to "the mixed messages businesses are receiving from governments, regulators and consumers -- the three key stakeholders indicated by respondents. While concrete legislation lags behind government rhetoric on emissions reduction targets, a significant gulf exists between consumers' green claims and their actual purchasing behavior." Following are some significant findings from the report:
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