While consumers in many emerging South American and Asian markets prefer to buy from companies that promote their environmental credentials, Europeans appear to adopt more sceptical views of green marketing, a new survey by TNS Global found.
The 17-country study, published earlier this month, revealed that 24% of respondents from across the world acknowledged that companies' green marketing had a "significant or large influence" on their purchasing decisions.
The table was topped by countries such as Brazil, Mexico and Thailand, where around half of consumers said they were influenced by green marketing. Numbers were much lower in Europe, with Italians most impressed by green marketing strategies (25%) and Germans least (10%).
See full Article.
Posts
