Corporate citizenship is becoming increasingly important for the long-term health of companies even though most struggle to show a return on their investment from socially responsible activities, according to a new study from the Economist Intelligence Unit.
The effects of corporate citizenship—the management of a firm’s economic, social and environmental impacts beyond philanthropy and compliance—are typically indirect and intangible. But visible effects on the bottom line can be gained from environment-related improvements, such as reductions in waste and increases in energy efficiency. As yet, however, few companies have taken advantage of these opportunities. While almost three-quarters of respondents to a survey conducted for this report say their business depends on effective corporate citizenship—and that it can help improve the bottom line—only about one-quarter believe it is “very important” to overall business strategy. These are the key findings of Corporate citizenship: profiting from a sustainable business. The lead sponsors are Cisco, HP, Qualcomm and SAS. The supporting sponsors are Abbott and UTC.
See full Press Release.
Posts
