The organizing committee behind the 2012 Olympic Games has unveiled a guide to procuring products, services and promotional items that meet strict social and environmental standards.
The London Organizing Committee of the Olympic Games announced the sourcing guide as a first step to make sure the next Summer Games meet and exceed the green goals of this summer's games in Beijing.
There are four basic principles behind the sourcing code, which is aimed at internal Olympics 2012 buyers, suppliers for the games, and licensees: responsible sourcing, use of recycled materials, energy efficiency in the supply chain, and non-toxic materials.
The organizing committee projects that the 2012 Olympics will generate roughly 5,000 business opportunities and 25,000 supply chain opportunities. Sales of licensed products for the 2008 Beijing Olympics reached $700 million by the end of 2007, and the 2004 Olympiad in Athens, Greece, grossed over $1 billion in total sales.
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