Employment, Social Affairs and Equal Opportunities Commissioner Vladimír Špidla discusses corporate social responsibility (CSR) and 'flexicurity' with EurActiv Czech Republic. These concepts, while frequently promoted by the European Commission, are still relatively unknown to new member states.
As a part of your recent visit to Prague, you gave a speech on corporate social responsibility (CSR). Firms who follow this approach seek to act in responsible way both inside and outside their enterprise. Nevertheless, this concept, while supported by the Commission, seems to be relatively unknown in new member countries. Can you say why?
In my opinion, it is related to our economic and political history and to a certain underestimation of various aspects of business itself, because the result of doing business, if it is to be successful and effective in the long run, is not only a high-quality product, but also a high-quality environment, and high-quality relations to social networks and people themselves. In the end, doing business is a human thing, not a natural phenomenon.
See full Interview.
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