We need to engage everyone, not just the campaigners, in our battle against global warming, says Richard Wilson
Ed Miliband is right to call for a popular mobilisation on climate change. There is undoubtedly "an opportunity and a need" for this mass mobilisation in order to provide elected decision makers with a mandate to act decisively.
But a Make Poverty History-type campaign is not the right route for climate change. Climate change is a much more diffuse and socially embedded problem than international development. A commitment to action on climate change may mean changing your choice of transport, holidays, shopping and the way you run your home too. We will need both a much higher degree of political mobilisation and a greater degree of personal action and behaviour change in order to succeed.
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