Shell may boast about tackling climate change, but companies tend always to sacrifice good intentions for hard cash
For a while it seemed that Shell had stopped pretending. The advertisements that filled the newspapers in 2006, featuring technicians with perfect teeth and open-necked shirts explaining how they were saving the world, vanished. After being slated by environmentalists for greenwash, after two adverse rulings by the Advertising Standards Authority, Shell appeared to have accepted the inescapable truth that it was an oil company with a minor sideline in alternative energy, and that there was no point in trying to persuade people otherwise.
The interview I conducted with its chief executive, Jeroen van der Veer, broadcast on the Guardian's website today, contains what appears to be an interesting admission. I asked him whether Shell had stopped producing ads extolling its investments in renewable energy. Van der Veer does not express himself clearly at this point, but he seems to admit that his company's previous advertising was not honest.
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