Among the reporters and editors covering energy and the environment here at The New York Times, we’ve taken to using the term “low-hanging fruit.”
It originally came up in the context of a brainstorming meeting, as we considered just how the new administration might negotiate the friction between a faltering economy and the need to develop new, cleaner sources of energy.
Until things improved economically, we reckoned, President Obama and his advisers were likely to encourage — and provide incentives for — the low-hanging fruit. And by that we meant efficiency upgrades, weatherization, and other improvements to government, commercial and residential buildings that, compared to, say, subsidizing massive solar installations, provide a quick and substantial bang for the buck.
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