Friday, April 17, 2009

A global strategy for Fairtrade


Over the last 20 years, Fairtrade has been extraordinarily successful. Sales of Fairtrade certified products have increased phenomenally. Marginalized farming communities throughout the global South now benefit from fairer trade conditions.

It’s all excellent news. However, many producers still remain outside the Fairtrade system. Many types of product still fall outside the scope of Fairtrade certification. There’s a long way to go.

Some two years ago, Fairtrade began thinking about how to move forward. We invited our partners – Fairtrade members, producers, traders and consumers – to join us in developing a new strategy.

See full Document, in pdf format.