With all the hype surrounding everything "green" these days, it is not surprising that many companies wishing to embark on environmental sustainability programs do not know where to begin. It is easy for companies and their suppliers, in the race to declare themselves green, to lose sight of just what environmental goals they wish to accomplish. For that reason, it is crucial for businesses wishing to make their supply management practices more environmentally friendly to begin by developing their own definition of environmental sustainability, says management professor James Hershauer, senior research associate for CAPS Research, the W. P. Carey School's strategic supply management center.
"Before firms can set up strategies and tactics and develop metrics for supply management environmental sustainability, they have to define what environmental sustainability means to their organization," Hershauer explains. Doing that helps avoid situations where people within the same company have conflicting ideas and plans about sustainability goals.
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