Shoppers 'expect ethical trading'Most shoppers say they expect companies to act responsibly towards the environment and producers in developing countries, a survey has suggested.
In the poll of 14,500 people in 15 countries, more than half said they were "active ethical consumers".
The UK had the greatest awareness, with more than four out of five saying they recognised the Fairtrade mark.
Rob Cameron of the Fairtrade Labelling Organisations International said the findings were "very encouraging".
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