Monday, May 04, 2009

Why Isn’t the Brain Green?


Two days after Barack Obama was sworn in as president of the United States, the Pew Research Center released a poll ranking the issues that Americans said were the most important priorities for this year. At the top of the list were several concerns — jobs and the economy — related to the current recession. Farther down, well after terrorism, deficit reduction and en­ergy (and even something the pollsters characterized as “moral decline”) was climate change. It was priority No. 20. That was last place.

A little more than a week after the poll was published, I took a seat in a wood-paneled room at Columbia University, where a few dozen academics had assembled for a two-day conference on the environment. In many respects, the Pew rankings were a suitable backdrop for the get-together, a meeting of researchers affiliated with something called CRED, or the Center for Research on Environmental Decisions. A branch of behavioral research situated at the intersection of psychology and economics, decision science focuses on the mental proces­ses that shape our choices, behaviors and attitudes.

See full Article.