Even consumers who care about the environment are not willing to fly less and are sceptical about the benefits of carbon-offsetting, a poll for The Times has found.
Only 38 per cent of concerned consumers said that they would take fewer flights in the next 12 months, down from 46 per cent last year, while just 10 per cent believe that offsetting is an effective way to tackle climate change, according to the Populus poll.
The findings will hearten the aviation industry as it faces the combined challenge of a global economic downturn, amid which passenger numbers fell by 11 per cent last month, and concern about the environmental impact of the growth in air travel in the past decade.
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