Tuesday, June 16, 2009

Gore-backed Hara sees profit from low-carbon economy


An environmental start-up backed by Al Gore's venture capital firm aims to take advantage of coming U.S. climate change legislation by helping companies like Coca Cola and even cities cut pollution.

Hara, a 25-employee company that debuted in 2008, provides online software to help companies reduce their carbon footprint -- a $2.5 billion market that will grow 10-fold if the proposed energy bill, which will require companies to get permits for emissions, becomes law, Chief Executive Amit Chatterjee said.

At the heart of the legislation is a "cap-and-trade" system that will gradually reduce the amount of greenhouse gases emitted by industry, by requiring them to have permits to spew their emissions.

See full Article.