The campaign to persuade investors and the companies they invest in to take a longer term perspective and pursue sustainable policies has been boosted by the financial crisis.
“You can't imagine the number of phone calls I get asking for help in understanding sustainability,” says Matt Christensen, director of Eurosif, the European Sustainable Investment Forum. Although Mr Christensen has been banging the sustainability drum for some time, he says the crisis has raised investors' awareness of the issue. “In the face of crisis, it's better to have an understanding of all risks,” he says.
That sustainability is no longer a niche concept, sitting in the corner with the church groups and green evangelists, can be demonstrated by figures from the UN Principles for Responsible Investment.
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