In their second annual survey to measure and monitor consumer behaviors that have an impact on the environment, the National Geographic Society and the international polling firm GlobeScan have found an increase in environmentally friendly consumer behavior in 13 of the 14 countries that were surveyed in both 2008 and 2009. Released today, “Greendex™ 2009: Consumer Choice and the Environment—A Worldwide Tracking Survey” is a comprehensive measure of consumer behavior in 65 areas relating to housing, transportation, food and consumer goods. Greendex 2009 ranks average consumers in 17 countries—up from 14 in 2008—according to the environmental impact of their discretionary and nondiscretionary consumption patterns.
Like last year, the top-scoring consumers of 2009 are in the developing economies of India, Brazil and China; U.S. and Canadian consumers again score lowest. Consumers registering the best year-on-year improvement in environmentally sustainable consumer behavior are the Spanish, Germans, French and Australians, while Russians and Mexicans show the smallest increase. Brazilians are the only consumers measured in both 2008 and 2009 to show a decrease in their Greendex score.
See full Press Release.
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