As companies shift their attention from fighting the crisis to getting the most from the recovery, CFOs must keep them focused.
The credit crisis and its shocks to the real economy have put chief financial officers on the front lines, as they implement emergency measures to help companies survive the recession. Now, as an eventual recovery begins to seem more likely, the CFO’s task may become still more complex. Even for those whose companies avoided the most severe effects of the crisis, uncertainty about the future is abundant, and credit remains tight. Capital and management time are available for only a few relatively big moves, and a new appreciation of risk accompanies each opportunity.
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