DVD packaging is getting 20 percent lighter, reducing the impact on the environment and corporate bottom lines.
Warner Home Video, by far the world’s largest distributor of television and movies on DVDs, has started releasing all of its new and library titles in cases that have 20 percent less plastic, a spokeswoman said. In some instances, the cases feature a thin layer of plastic; others have cutouts in the walls.
Lightening the load on the environment was the primary motivator, says Warner, which said the effort will reduce its home entertainment division’s carbon emissions by 31 percent.
But flimsier is also less expensive, and at a time when DVD sales are down sharply — 20 to 30 percent for some categories — every little cost saving helps. The changess save money on raw materials and shipping, although Warner would not estimate how much.
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