For a company that was founded by a family of Quakers who wanted to provide drinking chocolate and tea as a substitute for alcohol – which John Cadbury, the company’s founder, believed was a cause of poverty and other social problems – it is hardly surprising that business responsibility has held a high position in the organisation’s corporate hierarchy.
In 2001, the company created a formal board corporate social responsibility (CSR) committee with Baroness Wilcox as its chair. And in 2003, the company’s strategic plan included corporate responsibility among its five goals.
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