Greening Britain is a serious goal that requires a vision underpinned by real policies with meaningful outcomes
I'd like to declare today to be Greenwash Day. To celebrate that relatively modern phenomenon of companies trying to sell themselves as being rather greener and more ethical than they really are. Today would be an apt day, it is after all – Green Britain Day. Where's the Greenwash in that? Oh where to start.
Green Britain day comes to us courtesy of EDF. That's Electricité de France to give them their full name. EDF is a state-owned French nuclear power company. They are also the world's biggest corporate producer of nuclear waste, one of it's biggest traders and burners of coal, and have a tiny tiny fleet of windmills (0.7% of their generation). And to promote this campaign they've "borrowed" (as Fred Pearce gently puts it) someone else's logo – the green union flag. This flag symbolises two things: care for the environment and British identity. EDF can claim, of course, neither.
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