Tuesday, August 04, 2009

2009 State of Corporate Citizenship in the U.S.: The recession as curse or opportunity?


The economic downturn of 2008-2009 has taken a toll on some corporate citizenship programs, but has it also served as a wake-up call for companies to re-evaluate the way they do business and identify new opportunities from corporate citizenship? The biennial State of the Corporate Citizenship Survey conducted this June will reveal if business aspirations and behavior have changed over the six years since the survey began, and particularly during the recent economic turmoil.

Co-sponsored by the Hitachi Foundation and the Boston College Center, this year’s biennial State of the Corporate Citizenship Survey included more than 750 CEOs and senior executives from small, medium and large companies across the United States. Some of the key question asked included:

* What do companies see as the the way out of the current economic crisis and what do they think it will take to create a more stable American economy going forward?
* Should business be involved more or less in addressing public policy issues such as climate change, health care and public education?
* What are the key drivers for business to engage in corporate citizenship practices?
* Do companies align corporate citizenship with their business strategy?
* Are companies becoming “greener” or planning to “green” their products and operations in the future?
* Do companies support skill development for low-wage employees? Why? Or why not?
* How has business’ support for economically distressed communities changed over the past two years?
* Who do companies choose to partner with to address social and environmental issues and why?

See full Article.