Sustainability is here to stay as a central business issue, yet many corporations do not have the right resources or organization to comply with the new demands efficiently or, more importantly, to turn them to business advantage. I have found that companies not ready for this challenge typically show one or more of these five traits:
* Responsibility for sustainability issues is fragmented. Many organizations scatter responsibility for sustainability so thoroughly — in operations, legal, compliance, government affairs, corporate communications — that it only comes together at the CEO level (or, worse, in an ad hoc group set up by the CEO).
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