With a sickening economy jeopardizing the health of businesses, many corporate citizenship professionals may fear they face the worst of diagnoses. But a recent survey by the folks at IBM indicates that most business leaders believe effective corporate citizenship may be just what the doctor ordered - if the patient follows doctor’s orders.
Despite the feeble economic conditions, 60 percent of 224 business leaders surveyed believe corporate social responsibility (CSR) has increased in importance over the past year while just 6 percent say it is a lower priority. And in the second annual survey by the IBM Institute for Business Value, more than two thirds of organizations surveyed focus on CSR as part of an integrated business strategy to grow new revenue streams and control costs.
Much of this comes in response to expectations from consumers and other stakeholders. As a result, companies look at ways to cut down on waste with increasing product prices and look at options for distribution that would reduce carbon emissions.
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