Many companies have had their first encounter with sustainability in the form of an externally imposed mandate, like a notice to fix a plant's illegal air emissions. Or they've sought out low-hanging fruit, like cutting fuel bills by shifting to alternative energies or a LEED-certified building.
But the state-of-the-art comes when a company realizes that no single move or set of changes makes a company "sustainable," but rather that sustainability is a philosophy of continually finding ways to improve the company's ecological footprint.
Stonyfield Farm, the yogurt-makers, exemplifies a company in the midst of such a perpetual upgrade, continually finding new ways to improve their ecological impacts. On the basis of a life cycle assessment of their product line, Stonyfield discovered that 95 percent of the ecological damage from their packaging was due to energy used and toxins created during manufacturing and delivery.
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