Sustainability means many things to many people. Environmental sustainability, in particular, has definitions that vary across industries, companies, and business segments.
There are, however, a few basic truths that drive all organizations to adopt sustainable practices:
· Driving demand generation through product/service innovation
· Increasing brand equity internally and externally
· Managing cost efficiencies
· Becoming the moral compass for all stakeholders
· Managing risk as it relates to regulation
See full Article.
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