Companies in the financial sector tumbled to the bottom of the Boston College-Reputation Institute 2009 CSR Index while top consumer brands perceived to be strong in the area of ethics, citizenship and workplace practices dominate the top 50, with Disney and Microsoft at the top.
Released today by the Boston College Center for Corporate Citizenship and Reputation Institute, the index, based on a survey of consumers in the United States, shows the following companies in the top 10 positions:
1. Walt Disney Company
2. Microsoft
3. Google
4. Honda of America
5. Johnson & Johnson
6. PepsiCo.
7. General Mills
8. Kraft Foods
9. Campbell Soup Company
10. FedEx
See full Article.
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