
GreenIsGoodThe mass media love the power of lists to attract readers or viewers. Pick a topic from music to politics to sports to movies, put together a ranked list that starts with “Best…”, “Greatest…” or “Top…” and it becomes a must read or must watch if you don’t want to be left out of the water cooler debate.
There is now confirmation that the green movement in business has risen to the level of a hot topic, at least around corporate water coolers, as Newsweek magazine has come out this week with its ranking of the Top 500 Greenest Big Companies in America.
Newsweek explains that as the political will to curb carbon missions rises to meet scientific consensus on the threat of climate change, “the economic case for going green is becoming more compelling.” The world’s political powers are meeting in Copenhagen in December to hammer out an agreement on climate change and the Obama administration has its sights set on a cap-and-trade system on emissions. Considering this confluence of political, economic and environmental climates, Newsweek reports, “Smart companies are working to better understand – and cut – those emissions ahead of new regulations.”
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