Eric G. Olson, a management consultant and author of the coming book “Better Green Business,” predicts that the word green will gradually disappear from the business lexicon over the next 5 to 10 years, as environmental stewardship becomes fully integrated into everyday business practices.
Several external forces will drive this transformation, Mr. Olson said — particularly as large consumer products companies and retailers like Wal-Mart require suppliers to manage their own environmental footprints.
Companies without a clear strategy and committed leadership, Mr. Olson argues, will come up short.
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