Seamus Gillen is Managing Director, Reputational Risk Practice, Reputation Institute UK. Seamus worked for the UK Government as a senior policy adviser, becoming Private Secretary to the UK Secretary of State for the Environment, and then the UK Deputy Prime Minister. Prior to joining Reputation Institute, Seamus ran his own practice advising companies on issues relating to reputational risk, governance, disclosure and business metrics.
Although there is an increasing amount of evidence that some companies are treating reputational risk with the importance it deserves, probably the majority of companies are still doing very little in this area. There seems to be two dominant reasons.
The first is that the issue is still seen as a frontier concept, and some companies have not worked out a process for addressing it – caught in the headlights, they do not move the agenda forward. The second comes from companies who argue that no special measures are necessary, since all reputational risk is ultimately the outcome of operational risk materialising. Since, these companies argue, operational risk is already being managed then, ergo, they have reputational risk covered.
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