Wednesday, November 04, 2009

Doing Good as Competitive Advantage


Two leading advisors are advocating a similar message: “listen to the angel on your shoulder and your businesses will profit.”

I recently spoke to two leading board and management advisors who are advocating a similar message: “listen to the angel on your shoulder and your businesses will profit.”

One of them was Dov Seidman, the ‘guru of good’ and author of How: Why How We Do Anything Means Everything in Business (and in Life) and the founder of LRN, a consulting firm that helps companies “outbehave the competition.” The other was Michael Beer, Harvard Business School professor and author of just published High Commitment, High Performance.

Both agree that the new organizational model is one where a transparent management inspires principled performance and creates a high-integrity work environment. These organizations, they argue, will be more efficient, more productive, and are more sustainable.

See full Article.