Thursday, November 19, 2009

Fighting Poverty: The Business Case


An American hero explains why executives must invest in the poor

A GMJ Q&A with Lieutenant General Russel Honoré (retired), former commander of Joint Task Force – Katrina, who oversaw military relief efforts after Hurricanes Katrina and Rita

Looking back, it seems the stuff of which Bruce Willis movies are made. A devastating storm devolves an American city into chaos. People are dying, the government is helpless, and the situation grows more deadly by the minute.

Then, when things are at their worst, a "John Wayne dude" rides to the rescue. With a cigar between his teeth, he gets people plucked out of the flood and finds food for the starving, medicine for the sick, and shelter for the homeless. He tells the trigger-happy to put down their guns and averts bloodshed. He barks at the media to stop spreading rumors. He tells politicians to get out of his way. He asserts order, saves lives, and prevents a calamity from becoming an utter catastrophe.

See full Article.