Most corporate social responsibility efforts are met with disbelief, snarky looks and eye rolling, and for good reason. To a large degree, this crisis is self-inflicted—with many brands simply jumping of the latest bandwagon of popular causes such as the Pink Ribbon campaign for breast cancer or the go green movement—all because they were fashionable. Other brands pretend to do good without living up to the goals. No, it’s not easy for corporate social responsibility programs to work, but it’s not impossible for them to either.
See full Article.
Posts
