SustainAbility takes a look at the future of stakeholder engagement through the use of web 2.0 technologies
Like the rest of the world, we have watched over the last year as social media and web 2.0 technologies have transformed the way society engages on a daily basis and in particular changed expectations of—and styles of engagement with—the corporate world. With nearly eighty percent of Fortune 500 companies employing at least one type of web 2.0 technology, it's clear companies are catching on. As this shift occurs, however, many of our clients question "What is the real value?" and "Why use it?" To put it bluntly, "What is the business case?"
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