
10% would consider investing in new technology - Ernst & Young
Over 10% of US drivers surveyed said they would consider purchasing a plug-in hybrid or electric vehicle, according to a survey by Ernst & Young’s Global Automotive Center. The report canvassed the views of a thousand American licensed drivers to gauge consumer awareness and interest of plug-in hybrid and electric vehicles in the market.
Based on this sample, this figure would equate to approximately 20 million American drivers who are favorable towards purchasing plug-in hybrid and electric vehicles. The survey is part of Ernst & Young’s advanced vehicle powertrain initiative, which focuses on the business opportunities and issues companies face in the development of alternative transportation solutions.
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