In her new book “SuperCorp”, Rosabeth Moss Kanter states that “service to society, guided by well-articulated values, is not just a ‘nice to do’ but an integral part of the business models for companies I call the vanguard.” Kanter’s “vanguard” companies that she describes in the book represent a new paradigm for business in which companies achieve economic and social gains through the pursuit of high standards and commitment to finding solutions to problems the public cares about.
Values statements are common in businesses today, and are even beginning to see corporate citizenship showing up in them. A Booz Allen Hamilton/Aspen Institute survey found that 89 percent of companies surveyed globally possess written values statements. In North America, 58 percent of companies surveyed included social responsibility/corporate citizenship in their values statements.
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