Fairtrade’s explosive growth slowed in the UK last year as shoppers thought twice about buying costlier ethical products in the recession, figures released today show.
Overall Fairtrade sales rose by 12 per cent to an estimated £799m, with tea and coffee performing well but cotton fading, the Fairtrade Foundation said.
The rise represents a marked slowdown in the runaway growth of the trade-not-aid movement, following sales leaps of 71 per cent in 2007 and 45 per cent in 2008.
During 2009 several companies announced they would move some lines exclusively to Fairtrade lines: Starbucks switched all its espresso-based coffees to Fairtrade while Cadbury converted its best-selling Dairy Milk range.
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